Crafting Your Story

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Crafting Your Story

Human beings are hardwired to respond to positive stories of change - they give us hope for the future. When you tell the story of your community project you can challenge perceptions and inspire people. Crafting a story that you believe in will help you motivate people to take action, participate in activities, influence others and directly help with support or funding. How do you describe your project to people when you meet them for the first time? What do you want to get across to them? What are they likely to want to hear? How do you get them interested so they want to hear more?



What are the most important statistics you are addressing through your project? Can you express them as a picture?


We used to be.....


What is changing in your community? What are your real life examples?


Now we are...


What do you want to see in the future? Paint a picture with words of what it looks like, feels like, sounds like.


In the future we could be...

And if you want something specific from someone don’t forget to ASK…

What do you need from this person?

(awareness, advice, recommendation, funding)


If we had (this) we could…

Now for your core message

What is your story in one sentence? Imagine you have 30 seconds in an elevator to tell it to someone influential.




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